BRIDGE is an app that helps international students to build their community in a new country and make connections with others. It allows users to explore the places nearby, chat with other international students, and explore events on-campus or off-campus events. The app provides a platform for them find a leader based on their bios, or become a leader to help others.
Many fellow international students having trouble adjusting to school and build connection with people in a new country on their initial arrival.
A way to connected to each other and have a chance to reach out to necessary life resources so they can feel inclusive in a brand new environment.
User Researcher, UI/UX design, Visual Designer.
Sketch, Invision, Adobe Illustrator
Alyssa Fowler, Jem Castro, Sara Alkhalifah.
RESEARCH & CONCEPT
In 2019, the total number of international students enrolled in US colleges was 1,095,299, making up 5.5% of the total US student body: 431,930 undergraduate students, a -2.4% decrease from 2018. 377,943 graduate students, a -1.3% decrease from 2018.
When I first came to the US as an international student, I spent some time to adjust everything. I don’t know where to find events on campus and within the city. I wanted to know where do people often get groceries, where is the best transportation.
Help new international students to adjust better in a new country so that they will know exactly where to go and what they need after they arrive.
I did some interview with couple of my Chinese friends who are also international students. During the interview, I asked about their first expression when they first came to the US, things they would like to know, the struggle they faced and how did they overcome the obstacles. Here are some of the questions I gathered through this process and used it to create personas. Based on the interview, I got see their different perspective and understood what they need when they first came to the United State.
Ideating a Solution
After discussing with all of my stakeholders, I created an information architecture based on the interviews. They agreed that I should make an app that can connect international students with local people who want to be their orientation leader/mentor, or just people who want to answer your question about the country. The app can include a map, like a recommended place to visit, and events that happened on/off campus. Therefore, I made five menus on the side bar for the students after researching and looking at it from the user's perspective.
I looked up Pinterest and Dribble for UI inspiration to developed my concept for an app that would allow users to find events, navigations, group chat. I did some sketches of how I want the logo to look like with some human interaction. I decided to put the dots as three people, and the arc represents the bridge as people’s shoulder that connect them together. I also did some sketches for the layout in my application.
I choose pink and light blue for the logo as well as the the prototype. The blue and pink create a sense of young energy. For the type choices, I choose the Avenir and Roboto which are san serif fonts and they look really clean.
USER INTERFACE DESIGN
The goal of the interface for this app is to develop clean simple design with the consistent color scheme and icons for users to engage more in this application.
I also created promotional material to marketing this brand so the international students can feel more embraced by their community. They will receive a couple buttons and a bag with goodies when they meet with the mentors.